Why?

Why the name Bridge Roe?

Bridge Roe, the phrase, comes from two words that mean a lot to me. Both of these words come from my past. They are reminders of a childhood filled with optimism, potential and memories … lots of memories. They are reminders that we are shaped by our choices, our past, our present and our future. We can choose to be optimistic, to see the glass as half full and to fondly remember our past.

I believe in a lot of things here at Bridge Roe. I believe in God, people, hard work, truth, integrity, honor, synergy, service, difference … and you. Yes, I believe in you, even if you disagree with me. Why? Well, it begins with a deeply-held belief that I learned through difference. I do not want you to be like me … you can’t be like me because you are you and I am me. I want you to be the best “you” you can be and I believe that the only way that can happen is through interaction with others who are different. I mean, we can’t all be the same, can we?

You have probably come to the conclusion by now that difference is an important word to me, and you would be right. Difference is all around us. There are no two snowflakes that are alike. Trees are different; flowers are different. I see difference as beautiful and yet, most of us are afraid of it. Don’t be! Embrace difference because it is both beautiful and powerful. When you take a belief that you have and engage that belief with its opposite, if you are sincerely seeking truth through a process that will either confirm your idea as true or teach you something new. This is the power of difference and why we all need to understand it and embrace it. Here at Bridge Roe you will encounter difference in all its beauty, its power and its truth.

“Embrace difference because it is both beautiful and powerful.”

Photo by Andrey Grushnikov on Pexels.com


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